Personal brand is the way someone chooses to present themselves, so others experience them in a certain way.
Understanding and developing personal brand in the digital age has become imperative for businesses and individuals. Someone can believe they know you regardless of ever meeting you and living on the opposite side of the world.
Improving personal brand is not only an investment in the individual but also in the profitability of the organisation they represent, as each employee has the capability of being a powerful brand advocate.
Consistent with REDgum Communications’ walk the talk mentality – our signature Personal Brand workshop has each participant creating a professionally produced video summarising their statement to self. It is a powerful tool that connects people to their why.