Blog

At REDgum Communications we believe in the power of communication to bring about change and we aim to bring insight and value to everything we write.

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Latham
Sax, Dead Eyes and Videotape

It was days before the 2004 federal election, and opposition leader Mark Latham confirmed in 3-4 seconds what the electorate suspected. The Latham handshake – perceived as aggressive, intimidating and loutish, proved to millions of voters that he was a schoolyard bully. It was inappropriate body language graphically captured by the media, and for it he was hung, drawn and quartered by an electorate that had favoured him strongly in the polls. His problem? Poor awareness of the power of body language to create emotive judgements, and of the power of media to magnify and project.

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who are you? who is your audience?

In order to make your messages relevant and appropriate, you need to define and know your audience. Your audience may have many stakeholders or stakeholder groups in it – who are they? Decision makers, retailers, students, clients, consumers, children, pensioners, members of the local community? What effect are you likely to have on each of these stakeholders? What are the differences between each stakeholder group’s messages?

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how will you get to where you want to go?

Every now and then we need to re-focus, revisit our goals and strategise afresh upon how to achieve them. Where do you see yourself in 5 years? That old interview question can be a tough nut to crack – just like the hoary ‘Who are you?’ We want to live in and enjoy the present moment, as well as being clear about direction and the purpose we’ve chosen for ourselves – that which makes us feel useful.
REDgum workshops start with this question as understanding who you are and how you’d like to be experienced is the key to all successful interactions.

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who are you? which parts of your personality do you bring to work?

Imagine you’ve just met with someone new to your team, or a new client, or given a presentation to a group. After the interaction, what 3 words would you like those people to use to describe you?

REDgum workshops start with this question as understanding who you are and how you’d like to be experienced is the key to all successful interactions.

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