thin-slice personal brand – the power of your first 2 1/2 seconds
REDgum Communications created a personal brand workshop based on some of Malcolm Gladwell’s findings in ‘Blink – The Power of Thinking Without Thinking’. The workshop explores the idea that you can create a strong and lasting impression in the first 2 1/2 seconds of an interaction. It’s a great exercise in ‘instant personal branding’, and has been extremely popular in the corporate sector. Imagine 60 financial planners on a tropical island, each with 2 1/2 seconds in front of a camera to create a positive and lasting first impression! The compilation of their work is then played at the conference dinner – smartly edited and with titles and music – and it’s a competition to see who stands out and why!
We put this demonstration together to show how powerful an impact can be made in the thinnest of slices – a 2 1/2 second message. (Warning – language).
