The article The Brand Called You by Tom Peters was published in the August 1997 issue of Fast Company.
REDgum Communications often ask these questions from the article during coaching and training:
- Do you deliver your work on time, every time?
- Do your internal or external customer gets dependable, reliable service that meets its strategic needs?
- Do you anticipate and solve problems before they become crises?
- Does your client saves money and headaches just by having you on the team?
- Do you always complete your projects within the allotted budget?
