We need to keep ahead of the game, so the REDgum team reads a lot about personal brand! We’re always researching how to best define and communicate your personal brand, and how to create real, positive presence.
The Tipping Point – Malcolm Gladwell
In The Tipping Point, Gladwell explains why some ideas or behaviours or products spread quickly - start epidemics - and others don’t. It’s an interesting and fun read and useful for anyone starting up a new business or wanting to promote a new product or idea. He explains how ideas, products and messages spread in the same way that viruses are spread. Whether viruses become an epidemic depends on the behaviour of those who are contagious and the environment. Small changes can have a large effect. Changes can happen quickly - the moment that it all changes is called The Tipping Point.
read moreBlink – Malcolm Gladwell
Thin slicing refers to the ability of our unconscious to find patterns in situations and behaviour based on very narrow slices of experience. In this book Gladwell explains that there are two ways to look at something - consciously and below the surface of consciousness. Consciously, we think about what we’ve learnt and eventually come up with an answer. We’re logical, definitive, slow, and need lots of information. When we use the adaptive unconscious our brain reaches conclusions without immediately telling us that it’s reaching conclusions. It’s fast and frugal, you feel something. You don’t know why you know but you know.
read moreThe Brand You 50 – Tom Peters
Tom Peters has been writing about Personal Brand longer than just about anyone, so he knows what he is talking about and is worth reading even if his writing S-H-O-U-T-S!! at you. In this book he has heaps of great tips on how to define your personal brand (Brand You) and he summarises them in a list of 50 items at the front of the book. He is a bit alarmist in his thoughts that the white collar workforce is at risk and all current employees need to be defining them as Brand You, but this book is useful reading for those wanting to leave big business and start up on their own. However personal brand is just as important for those working within organizations, which is less well explained in this book. Tom Peters seems to think that all jobs in large organizations are as characterized by Dilbert cartoons. There may be an element of Dilbert within large companies, but this doesn’t stop any individual being remarkable and doing a remarkable job within one of these large organizations. Creating a positive presence and being aware of how others experience you is important in any work environment.
read morePurple Cow – Seth Godin
Read Purple Cow if you need reminding why it’s not safe to play it safe. How would your clients describe you? If you define your personal brand – who are you? - are you remarkable? In Purple Cow, Seth Godin urges us to be remarkable, as being safe is risky. He suggests creating a remarkable product for ‘sneezers’ to spread (like an ideavirus) in your niche market. Good products or services get talked about because they are worth talking about (Apple’s Ipad is an obvious example). Busy customers choose winners, so it’s worth being the market leader. Think about your ideal customer – the one you’d choose - and cater your products to that customer. Godin explains that the age of big TV advertising is dead - we’re back full circle to word of mouth - only today it is faster as we now use social media. ‘The marketing is the product’ – he suggests reinvesting in finding your next remarkable product and put the marketing investment into the product instead of into the media. If you think of yourself as a product (Tom Peters calls it Brand You), the same is true for you. Do you invest in making you remarkable?
read moreOutliers – Malcolm Gladwell
Why were Bill Gates or the Beatles so successful? They were obviously good at what they did – whether that was software programming or playing music – they worked hard, but they were also lucky. They were in the right place at the right time. Malcolm Gladwell explains that your culture, family, friends and even where and when you were born have a profound effect on who you are. It’s not just about how smart you are; an individual cannot be successful in isolation. Gladwell even tells us why some pilots are less likely to crash planes than others.
read morejames freemantle
Company founder James Freemantle has worked internationally in communications and training for over two decades, helping people to experience dramatic improvement in their abilities to express, influence and inspire. Professional sportspeople, entertainers and executives rely on him to enhance their abilities in presentation techniques, personal branding and media training. Based in Moscow during 2007/08 James was an international anchor for 24-hour TV News channel Russia Today, broadcasting to Europe, the USA and the UK. James is well known...
read moreandrea bunyevich
Andrea and her team provide all our autocue services. They’re expert at helping participants feel comfortable in front of the camera; guiding with calmness and professionalism.
read moreandrea rieniets
Andrea is one Australia’s finest Renaissance Women. She is a beautiful singer; songwriter; awarded writer for theatre; lyricist for opera and contemporary song; composer for concert, circus, drama and dance; musical director for actors and choirs; trainer and educator in using arts for social change; record producer; entrepreneur. Andrea is currently co-director/performer of Cha Cha Sam music for big-spirited kids and their grownups. She is also co-director of Melbourne’s newest not for profit Kids Thrive, creating songs and stories...
read moreluke mcdade
Luke’s a reliable, conscientious and talented editor with great technical knowledge and extensive experience in commercial and dramatic multimedia production. A dynamo in the edit suite who regularly puts together up to 25x30sec pieces from 2-camera shoots with original music and an animated sequence, outputted to DVD and Data – a job that takes up to 16 hours (overnight) for next day delivery – for our corporate clients during two-day workshops.
read morepeter reidy
With 3 decades’ experience as a television camera operator, in every genre of TV from news and current affairs to magazine, live variety and documentary, Peter knows what it takes to create a great image, and get the best from on-camera talent. He’s shot world leaders, models, sportspeople, criminals and actors for a multitude of shows including Sixty Minutes, Wide World of Sport, Australian Idol and Postcards, and been at the coal face of breaking news, capturing the drama of such events as the Beaconsfield mine rescue. Corporate clients...
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