We need to keep ahead of the game, so the REDgum team reads a lot about personal brand! We’re always researching how to best define and communicate your personal brand, and how to create real, positive presence.
REDgum’s new brochures!
Jo from Juice Graphics has put together some brochures explaining what it is we do. She chose some great models and this is what she said: ‘I have chosen people who reflect individuality, honesty, integrity, confidence, chutzpah, fun…kids. These are the traits I understand you wish to unleash in the people who do your workshops and courses. The idea…it’s ok to be YOU!’ During our workshops we ask participants to think back to when they were kids – what were their dreams when they were 5? What did they want to be...
read moreNAB workshops
We have just sent out the ‘call to action’ reminders to the NAB Ignite Stream 14 participants one month after their ‘professional image and presence’ 2 day workshop. At the completion of the workshop last month they were invited to commit to implementing their learnings in the form of ‘Stop, Keep and Starts’ – what will I stop doing, keep doing or start doing to optimise my personal brand – how others experience me. As Aristotle said: We are what we repeatedly do. Excellence then, is not an...
read moreTV presenter course
James Freemantle has been spending the last few Monday evenings at Brave Studios coaching the September graduates – check out our facebook page (click on the facebook logo at the top of this page) to see the next generation of TV presenters!
read moregood shepherd
We’re travelling the state this month working with the Good Shepherd Microfinance workers – we’ve been everywhere, man …well…Wangaratta, Swan Hill, Melbourne CBD, Springvale and we’re off to Northcote and Horsham next week. The Talking Stars project was developed over the last few months with the Microfinance workers, who starred in their own training videos. They gain skills in communicating and persuading their clients to ‘think green before they buy’ – to make sustainable choices when...
read moreWhat we’ve been reading
We need to keep ahead of the game, so the REDgum team reads a lot about personal brand! We’re always researching how to best define and communicate your personal brand, and how to create real, positive presence. There are plenty of ideas out there, and we’re constantly sifting through the best of them, analyzing, assessing and adding to our bank of resources. So here’s what we’ve been reading. Please feel free to add your thoughts, comments and reviews…
read moreThe Brand Called You – Tom Peters
The article The Brand Called You by Tom Peters was published in the August 1997 issue of Fast Company. REDgum Communications often ask these questions from the article during coaching and training: Do you deliver your work on time, every time? Do your internal or external customer gets dependable, reliable service that meets its strategic needs? Do you anticipate and solve problems before they become crises? Does your client saves money and headaches just by having you on the team? Do you always complete your projects within the allotted...
read moreMe 2.0 – Dan Schawbel
In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:
· A 4-step process for discovering, creating, communicating and maintaining your personal brand.
· How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.
· The secrets to networking effectively – both online and offline.
· Proven branding advice from industry experts and insiders.
Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!
read moreThe Tipping Point – Malcolm Gladwell
In The Tipping Point, Gladwell explains why some ideas or behaviours or products spread quickly - start epidemics - and others don’t. It’s an interesting and fun read and useful for anyone starting up a new business or wanting to promote a new product or idea. He explains how ideas, products and messages spread in the same way that viruses are spread. Whether viruses become an epidemic depends on the behaviour of those who are contagious and the environment. Small changes can have a large effect. Changes can happen quickly - the moment that it all changes is called The Tipping Point.
read moreBlink – Malcolm Gladwell
Thin slicing refers to the ability of our unconscious to find patterns in situations and behaviour based on very narrow slices of experience. In this book Gladwell explains that there are two ways to look at something - consciously and below the surface of consciousness. Consciously, we think about what we’ve learnt and eventually come up with an answer. We’re logical, definitive, slow, and need lots of information. When we use the adaptive unconscious our brain reaches conclusions without immediately telling us that it’s reaching conclusions. It’s fast and frugal, you feel something. You don’t know why you know but you know.
read moreThe Brand You 50 – Tom Peters
Tom Peters has been writing about Personal Brand longer than just about anyone, so he knows what he is talking about and is worth reading even if his writing S-H-O-U-T-S!! at you. In this book he has heaps of great tips on how to define your personal brand (Brand You) and he summarises them in a list of 50 items at the front of the book. He is a bit alarmist in his thoughts that the white collar workforce is at risk and all current employees need to be defining them as Brand You, but this book is useful reading for those wanting to leave big business and start up on their own. However personal brand is just as important for those working within organizations, which is less well explained in this book. Tom Peters seems to think that all jobs in large organizations are as characterized by Dilbert cartoons. There may be an element of Dilbert within large companies, but this doesn’t stop any individual being remarkable and doing a remarkable job within one of these large organizations. Creating a positive presence and being aware of how others experience you is important in any work environment.
read more
