Sometimes we get a chance to feature our clients being silly, and this is one of them… Thanks for being good sports, Ross and Ruth.

As Japan rebuilds after the tsunami and earthquake of March 2011, MLA and the Australian red meat industry have joined to support our fellow cattle farmers in the affected Japanese prefectures. ‘Together with Japan’ is the name of the initiative that embodies this helping hand. It aims to create a lasting legacy that brings us closer to a market that has changed dramatically in the months following the triple disaster.

We love Redgum country. Here’s some of the stunning images from our recent visits to Western Victoria, promoting the Southern Grampians shire. Beautiful videography by Luke McDade.

Jo from Juice Graphics has put together some brochures explaining what it is we do. She chose some great models and this is what she said:

‘I have chosen people who reflect individuality, honesty, integrity, confidence, chutzpah, fun…kids.
These are the traits I understand you wish to unleash in the people who do your workshops and courses. The idea…it’s ok to be YOU!’

During our workshops we ask participants to think back to when they were kids – what were their dreams when they were 5? What did they want to be when they grew up? What limitations have they put on themselves since becoming an adult? So using kids as our models is a great fit for REDgum Communications and we think Jo did a fantastic job – let us know what you think!

Download brochure 1

Download brochure 2

We have just sent out the ‘call to action’ reminders to the NAB Ignite Stream 14 participants one month after their ‘professional image and presence’ 2 day workshop.

At the completion of the workshop last month they were invited to commit to implementing their learnings in the form of ‘Stop, Keep and Starts’ – what will I stop doing, keep doing or start doing to optimise my personal brand – how others experience me.

As Aristotle said: We are what we repeatedly do. Excellence then, is not an act, but a habit.

We look forward to Stream 15 in November!

James Freemantle has been spending the last few Monday evenings at Brave Studios coaching the September graduates – check out our facebook page (click on the facebook logo at the top of this page) to see the next generation of TV presenters!

We’re travelling the state this month working with the Good Shepherd Microfinance workers – we’ve been everywhere, man …well…Wangaratta, Swan Hill, Melbourne CBD, Springvale and we’re off to Northcote and Horsham next week.

The Talking Stars project was developed over the last few months with the Microfinance workers, who starred in their own training videos. They gain skills in communicating and persuading their clients to ‘think green before they buy’ – to make sustainable choices when purchasing items with a NILS or StepUP loan that use water, electricity or petrol.

REDgum Communications had a lot of fun putting together the information videos starring Des Dowling, Andrea Powell & James Freemantle – humour is a great way to communicate. Visual messages are more powerful than printed words, so these videos are a useful tool to help the Good Shepherd clients make sustainable choices. You can have a look at all the training material here.

We need to keep ahead of the game, so the REDgum team reads a lot about personal brand! We’re always researching how to best define and communicate your personal brand, and how to create real, positive presence. There are plenty of ideas out there, and we’re constantly sifting through the best of them, analyzing, assessing and adding to our bank of resources.

So here’s what we’ve been reading. Please feel free to add your thoughts, comments and reviews…

The article The Brand Called You by Tom Peters was published in the August 1997 issue of Fast Company.

REDgum Communications often ask these questions from the article during coaching and training:

• Do you deliver your work on time, every time?
• Do your internal or external customer gets dependable, reliable service that meets its strategic needs?
• Do you anticipate and solve problems before they become crises?
• Does your client saves money and headaches just by having you on the team?
• Do you always complete your projects within the allotted budget?